I came across The Big Bang Brief on twitter. I wasn’t able to enter my project for the Daniel Marks competition but I still went ahead and had a go at the brief. >>BigBangBrief2015<<
In response to the brief I decided a good way to advertise the Rubik’s Cube in today’s market was to create a limited edition product aimed at the over 25 age group. In this case a Pac-Man edition, an equally popular game from the 80’s. A collaboration between Rubik’s Cube and Pac-Man would invoke feelings of nostalgia in the target market and the limited edition status would create a hype around the product.
My response to the Big Bang Brief includes a poster for print and my first attempt at animation, which I intended to use as the web/social media element.