John Lewis Brief – D&AD

The brief was to create an inspiring, inventive, conceptually relevant and eye-catching display for John Lewis’ flagship Oxford Street store for the Autumn season, that reshapes expectations of what shop windows do and can be, but keeps product firmly at its heart.

I introduced an interactive element to the window display. 3 flat LCD monitors will be mounted on the glass displaying adverts (stills and film), a catwalk and lastly a screen where passers-by and prospective customers can ‘try on’ items without going in store. This will be done using facial recognition technology where a camera planted above the screen can place a persons head above an item. A slideshow of wearable items will roll across the screen from all fashion and accessories departments in John Lewis.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s