John Lewis Brief – D&AD

The brief was to create an inspiring, inventive, conceptually relevant and eye-catching display for John Lewis’ flagship Oxford Street store for the Autumn season, that reshapes expectations of what shop windows do and can be, but keeps product firmly at its heart.

I introduced an interactive element to the window display. 3 flat LCD monitors will be mounted on the glass displaying adverts (stills and film), a catwalk and lastly a screen where passers-by and prospective customers can ‘try on’ items without going in store. This will be done using facial recognition technology where a camera planted above the screen can place a persons head above an item. A slideshow of wearable items will roll across the screen from all fashion and accessories departments in John Lewis.


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